The Story

Rumen Pavlov is a seasoned personal coach and wellness expert with over 14 years of experience in the health and fitness industry. Specializing in helping busy women over 30 achieve sustainable weight loss, improve their well-being, and develop lasting healthy habits, Rumen has transformed the lives of hundreds of clients through a unique blend of science-based strategies and real-world experience.

Having worked with some of the most prestigious wellness and fitness brands, including OneSpaWorld, LifeTime Fitness, Equinox, and Virgin Active, Rumen has honed a deep understanding of what it takes to help clients reach their goals. His expertise is further underscored by his Master Health Coach certification from Precision Nutrition, a globally recognized authority in the field of nutrition and health coaching. Additionally, Rumen holds a certification as a Personal Trainer from the National Strength and Conditioning Association (NSCA), one of the leading organizations in the fitness industry.

Rumen is dedicated to bridging the gap between cutting-edge scientific research and practical, real-world application. His mission is to empower women who struggle with emotional eating, mental health challenges, and excess weight by providing them with personalized coaching and support. With a compassionate and results-oriented approach, Rumen is committed to helping his clients overcome obstacles, build confidence, and create lasting change in their lives.

Whether you're looking to lose weight, improve your mental well-being, or simply develop healthier habits, Rumen is here to guide you every step of the way. With his extensive experience and passion for helping women thrive, Rumen is the coach you need to transform your life and achieve your wellness goals.

Some of my coaching credentials..

With 14 years of experience in the health and wellness industry, I am committed to lifelong learning and continuous improvement to ensure I deliver the best service possible. My dedication to staying at the forefront of my field has made me the go-to expert for women seeking lasting transformation. I’m passionate about empowering my clients with the knowledge and support they need to achieve their health goals.

Global Fitness Expertise: Shaping Success Across the UK & US

With extensive experience in the fitness industry, I have had the privilege of working with leading brands such as Virgin Active, Lifietime Ftiness ,Equinox, and One Spa World. My career spans both the UK and United States markets, where I've honed my expertise as a top-tier coach. My professional journey is marked by a deep commitment to excellence, empowering clients to achieve their health and fitness goals through innovative and personalized training methods. My background reflects a blend of international experience and a strong track record of success in the industry.

Svetlana Parusheva 37

“Struggling with depression, major anxiety, and the challenges of early menopause, I felt completely overwhelmed. Rumen not only helped me overcome these issues but also guided me to rediscover my inner strength. His support was life-changing, allowing me to regain my mental and emotional balance when I needed it most. If you’re battling with similar challenges and feel like there’s no way out, Rumen is the coach who can help you reclaim your life. Working with him gave me the tools and confidence to face each day with renewed hope and resilience, and I highly recommend him to anyone ready to take that first step toward healing.”

Jane Doe 28

"I met Rumen in Miami when I was a working mom juggling two jobs and struggling to keep it all together. With his guidance, I was able to rebalance my hormones and lose over 45 pounds in just a year. He helped me regain control of my health and well-being during one of the most challenging times of my life. If you're feeling overwhelmed and don't know where to start, Rumen is the coach who will truly listen and provide the support you need. Working with him has been life-changing, and I can't recommend him enough to anyone ready to take back their health and happiness.."

Claudia Berea 52

“When I first started working with Rumen, I was at my lowest point—physically and emotionally. I had tried everything to lose weight, but nothing seemed to work. In just 28 weeks, Rumen helped me lose 112 pounds, completely transforming not only my body but my entire outlook on life. What makes Rumen different is his genuine care and understanding; he didn’t just give me a plan, he walked with me every step of the way. Thanks to him, I feel healthier, stronger, and more confident than ever. If you’re struggling and ready to make a real change, Rumen is the person who can help you do it.”

What makes me different?

My model is often imitated, but my culture can never be replicated.

It is a culture of excellence that is built on years and layers of accountability from the first session. I track everything and leave nothing to chance.

In a world full of coaches, I stand apart because I don’t just offer a program—I offer a partnership. My approach has been shaped by years of experience, grounded in a culture of excellence that priorities your unique journey. While others may attempt to replicate my model, the heart of what I do is rooted in something they can’t duplicate: a deep, unwavering commitment to understanding and supporting you every step of the way.

I specialise in working with women like you—busy, accomplished, and juggling it all, yet finding it difficult to prioritise your health. Whether you’re struggling with emotional eating, battling to lose those stubborn pounds, or navigating the complexities of hormonal changes, I’m here to guide you with empathy and expertise.

My methods are backed by years of experience and a deep understanding of the challenges you face. I track your progress meticulously, ensuring that every decision we make is informed, intentional, and tailored to your needs. You deserve a coach who understands the science behind your struggles and can translate that knowledge into actionable steps.

I know how hard it is to balance everything, and that sometimes, your own well-being takes a backseat. I’m not here to judge—I’m here to listen, to understand your unique circumstances, and to support you without question. Together, we’ll navigate the emotional hurdles and create a path forward that feels not just achievable, but empowering.

Life is unpredictable, and so is the journey to better health. That’s why my approach is flexible and adaptive. Whether your schedule changes, or you hit a rough patch, I adjust our plan to keep you moving forward. Your goals are my goals, and I’m committed to helping you reach them, no matter what life throws your way.

When you work with me, you’re not just another client. You’re a valued partner in a journey that’s entirely your own. I’m here to ensure that every step of the way, you feel supported, understood, and empowered to become the healthiest version of yourself.

Your success isn’t just my goal—it’s my mission.

Empowering journeys..

Embark on an empowering journey where transformation meets expertise. Through personalised coaching, I guide you to unlock your full potential, overcoming obstacles and achieving lasting results. This journey isn’t just about fitness—it’s about redefining what’s possible for your mind, body, and life.